Traditionally, safari tour operators have concentrated almost exclusively on providing the wildlife viewing experience that is the image of a ‘safari’ that most people will identify with. However in Swahili, ‘safari’ actually means a journey, and AfricaAway firmly believes that the opportunity to visit Africa enables a journey involving the human soul – from the atavistic pleasure of observing wild animals in a true wilderness habitat, through the opportunity to at least fleetingly experience how a vastly different people live out their near-subsistence existence, to a clearer understanding of our own place in creation.

Thus, in designing its African safari itineraries, AfricaAway has created unforgettable experiences that will live in your memory for the remainder of your life. Our aim is to integrate a compassion for wildlife with a sensitivity for the local people and their cultural traditions, presenting an opportunity to extend the visitor’s own horizons that may well be denied to future generations, as population pressures continually threaten this precious heritage.